Recent Engagements

  • Assisted a large IT solutions company to strengthen its messaging to the market

 

  • Rebranded a non-profit organization in the economic development sector so that it reflects its new mission and services areas, including the development of real solutions

 

  • Built a much stronger key account planning program for a large systems integrator

 

  • Trained the sales force of a large semi-conductor company on how to articulate the value of their solutions


  • Redesigned a marketing metrics system for a large software company to better understand their success in selling solutions

 

  • Broke down the silos between Business Units of a large professional services company to allow for better communications and resources-sharing to be able to develop solutions

 

For more examples of our work:

When times get tough, business buyers put their providers into two buckets: strategic partners that provide real business solutions... and everyone else. 

Companies selling high value solutions struggle to orient themselves around key customer challenges. Too often, they bog down in internal silos and inside-out marketing and sales.

Solutions Insights is solely focused on helping B2B solution providers solve their toughest organizational problems, including:

  • Aligning around a solutions strategy
  • Integrating products and services into distinctive offers
  • Creating stronger customer connections
  • Enabling and accelerating the solutions selling

Learn more about our people, services, and clients.

 

  • Check out our new template for developing Thought Leadership Points of View
  • Rob Leavitt presented on "Socializing B2B Thought Leadership on March 2 at ISBM's annual members meeting in Houston, Social Media in B-to-B (View the ppt on Scribd)
  • Steve Hurley and Divyan Gupta have begun to recruit senior solutions managers and executives to participate in SI's Solutions Research Network.   
  • Steve is speaking on solutions creation and marketing in April at an Austrian conference of European private and public sector postal service leaders.  
  • Rob is working on a number of thought leadership and content development projects in the technology sector.
  • Matt Leary is leading a worldwide series of solutions sales training sessions for a large telecommunications company.
  • Steve is gearing up for his spring "Solutions Marketing" MBA course at the Hult International Business School -- the course has become the most popular elective in Hult's entire curriculum.
  • Solutions Insights is an official Sponsor of a major international case study competition at the Hult International Business School -- in late March, the One Laptop Per Child project will bring together over 300 MBA students from Harvard, Wharton, Stanford, London Business School, INSEAD, MIT Sloan School, and other leading institutions  to develop an innovative "solution" to educate and empower the world's poorest children.

 

Solutions Insights is a B2B consulting and training firm that helps companies develop, market, and sell high-value solutions. Our work with technology, professional services, and other clients focuses on four dimensions of solutions success: Strategic Orientation, Offering Distinction, Customer Connection, and Sales Acceleration.