Defining a "Solution"

"Solutions" is one of those slippery words that can mean anything and everything. Working with some of the world's top technology companies, ITSMA has developed a useful definition:

"A combination of products, services, and intellectual property focused on a specific business problem that drives measurable business value. The solutions components can be from either the vendor and one or more partners, and the solutions implementer can be the vendor, the partner, the customer itself, or a combination of the three."

It's a bit dense, and doesn't exactly roll off the tongue. Nevertheless, we have found that it clicks with both buyers and sellers given its emphasis on solving specific business problems with measurable business value. Understood as such, the "S" word can get beyond the hype and provide important direction to business strategy and operations.

Search our Website
Connect With Us

Solutions Marketing Blogs
Solutions Marketing LinkedIn Community

   

 

 

Keeping up with Solutions Marketing Trends and Issues...

 

Four ways that we support our clients...

 

 

Solutions Insights is a B2B consulting and training firm that helps companies develop, market, and sell high-value solutions. Our work with technology, professional services, and other clients focuses on four dimensions of solutions success: Strategic Alignment, Offering Distinction, Customer Connection, and Sales Acceleration.

 Learn more about our people, services, and clients.

 

 

 

  • Solutions Insights is pleased to announce the launch of a unique survey about Solutions Marketers.  If you are directly involved in Solutions Marketing, or are familiar with the role of the Solutions Marketers in your company, we urge you to take this one-of-a-kind study.  We would also appreciate it if you would forward this invitation to others who have a Solutions Marketing title and/or responsibilities. Click here to take the survey now.
  • Steve Hurley will be teaching two separate courses on solutions at the Hult International Business School (HIBS) in the Spring of 2012 in Boston, Dubai and Shangai campuses -- Transforming the Business and Acquiring Customers.  Students who take both courses and the school’s core International Marketing course will be eligible to get a Certificate in Solutions Marketing.
  • SI recently launched its Solutions Marketing LinkedIn Group, and already have nearly 150+ members.   The goal is to get 200+ who are actively contributing and participating in group discussions on Soutions Marketing.
  • We are pleased to announce our newest Associate, Mary Donato, President of Applied Principles.  Mary brings 30+ years of solutions sales and marketing management experience and specializes in the area of sales coverage optimization.  She works with companies interested in improving their solutions sales models, including refocusing traditional field sales and inside sales, and aligning channel partners with the solutions portfolio.   For more information on Mary, see her website at www.MaryPDonato.com.
  • The Hult International Business School is offering a certificate in Solutions Marketing.  Steve Hurley, who teaches Solutions Marketing in the Hult MBA program, designed a certification program for any student who would like to specialize in the topic.   A decision should be made by the end of October.


 

 

______________________________________________________

Click on the logo below to join our Solutions Marketing Community group in Linkedin