Recent Engagements
  • Assisted a large IT solutions company to strengthen its messaging to the market

 

  • Rebranded a non-profit organization in the economic development sector so that it reflects its new mission and services areas, including the development of real solutions

 

  • Built a much stronger key account planning program for a large systems integrator

 

  • Trained the sales force of a large semi-conductor company on how to articulate the value of their solutions

 

  • Redesigned a marketing metrics system for a large software company to better understand their success in selling solutions

 

  • Broke down the silos between Business Units of a large professional services company to allow for better communications and resources-sharing to be able to develop solutions

 

 - For more examples of our work, check out our  Sample Engagements.

When times get tough, business buyers put their providers into two buckets: strategic partners that provide real business solutions... and everyone else. 

Solutions Insights helps B2B organizations integrate their products and services into customized offerings that provide substantially increased business value for their customers. We work collaboratively with them in developing a stronger solutions-driven approach by:

  • Aligning the organization around a solutions strategy
  • Identifying and prioritizing market opportunities
  • Developing and launching distinctive and differentiated offerings
  • Creating stronger connections and relationships with customers
  • Enabling and accelerating the solutions sales process

 

  • Rob Leavitt is speaking on "Socializing B-to-B Thought Leadership on March 2 at ISBM's annual members meeting in Houston, Social Media in B-to-B
  • SI has established collaborative agreements and programs with  ITSMA, Babson College and the Institute for the Study of Business Markets for 2010.  We're also working collaboratively on several solutions studies with one of the large technology research companies.  You can look forward to a number of high quality studies from us and our partners throughout the year.
  • Steve Hurley and Divyan Gupta have begun to recruit senior solutions managers and executives to participate in SI's Solutions Research Network.   
  • Steve has been invited to speak at a conference of European private and public sector postal service leaders on how they can improve their abilities to create and market solutions.  The event will take place in Kitzbuhel, Austira, in April.   
  • Rob has a number of content development projects underway with several of our technology-based companies. All of these documents are part of various Thought Leadership initiatives.  He's also been asked to help with the strategic development of these initiatives, including process design, content selection, target audience definition, and how to apply social media tools to the programs.
  • Matt Leary has continued to deliver a series of customized sales training sessions for a large telecommunications company. He delivered the first course in late June. His work has taken him to Brazil and Mexico lately -- very attractive trips to take in November if you live in New England!
  • Steve is delivering his last session in his MBA course on International Marketing at the Hult International Business School. He had 5 Guest Speakers in his course, including Bob Baginski, the former CMO of Satyam, Jesse Paul, the former CMO of Wipro, and Ken Kimmel, the former SVP at Dunkin Donuts.  He also had the President of One Laptop Per Child (OLPC), Chuck Baker, speak about marketing in the non-profit sector. 
  • Solutions Insights is an official Sponsor of a major international case study competition at the Hult International Business School. In March of 2010, the One Laptop Per Child project will bring together over 300 of the world's best and brightest young MBA students to develop an innovative "solution" for leveraging leading edge technologies -- combined with unique services -- to educate and empower the world's poorest children.  Participating students will represent schools such as Harvard, UPenn, Stanford, London Business School, INSEAD, MIT Sloan School, and other leading institutions.   We're honored and proud to be included as a Sponsor

 

Solutions Insights is a B2B consulting and training firm that helps companies put meaning into the term “solutions.” Building upon deep experience in the technology and professional services industries, we provide research, strategy, and programs that create internal alignment, market distinction, and faster routes to revenue.