Key Account Management: Marketing’s Impact. An interview with Bev Burgess
Recently, SI interviewed Bev Burgess, a B2B services growth specialist, on the topic of marketing’s role in Key Account Management (KAM) programs. Bev is Director of UK-based consultancy The Capsicum Group, and a recognized expert in the process of applying strategic marketing insight to grow key accounts. She has assisted many technology-based corporations across Europe successfully implement an account-based marketing (ABM) model.









Matt Leary







