Solutions Marketing: Helping Your Customers Become Solutions Companies

The Republicans and the Democrats are looking for a “solution” that will prevent them from driving over the edge of the fiscal cliff.    The National Hockey League is looking for a “solution” to its player lock-out so that hockey fans can once again watch the bone-crushing body slams and slap shots that they expect every winter.  And parents like me are trying to find a “solution” to taking care of their kids, parents, pets and other relevant living organisms, while at the same time earning a living, staying current with the latest technology (have you posted on Pinterest yet today??),  and getting in our recommended 2-mile daily walk or jog.

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Solutions Success Story: Driving Client Loyalty through Dimension Data’s Client Advocacy Program

By definition, technology-based solutions require the integration of products, services, and unique IP to address and resolve the complex business problems large corporations face today. While most solution implementations are ultimately successful, they are rarely easy for all of the typical reasons—the requirement to integrate with legacy IT systems, the reluctance to change management processes, the challenges surrounding collaboration and internal communications, to name just a few. Maintaining high client satisfaction and driving loyalty has always been a challenge.

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Productizing Solutions: Cracking the Code to Profitability

In some ways, the concept of "productizing solutions" is an oxymoron.  Many feel that, by definition, solutions require considerable customization when they are delivered to a customer. If it's too productized...well, then, it's not really a solution -- it's a commoditized offering that doesn't really address the business issues that a specific customer faces.

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