Guest Blog Post: Dan Latimore
In a February 2012 survey that was conducted by Solutions Insights and ITSMA on Anatomy of Solutions Marketer only 6% of solutions marketers listed as one of their top three challenges “Creating thought leadership to support solutions approaches.” Either they've got this problem solved, or they regard it as being relatively unimportant compared to the top three issues they identified:
- Enabling the sales force to sell solutions;
- Working across organizational silos; and
- Identifying market opportunities and targeting the appropriate audience.