Services: Customer Connection
Deeping connections with customers and prospects
Customer connections are the lifeblood of solutions marketing. Companies selling high-value solutions rely heavily on trusted connections to:
Creating and maintaining those trusted connections, however, is challenging – especially when customers and prospects tune out most marketing, have little time to talk, and remain skeptical that proposed solutions will deliver as promised.
Connecting with customers around high value solutions requires:
- Deep understanding of the specific industries, issues, roles, and responsibilities of your customers and prospects
- Serious commitment to an educational approach that provides real value with every marketing interaction
- Patience and discipline to sustain a months- or even years-long effort to build conversation and relationships
At Solutions Insights, we can strengthen your connection programs in a variety of ways, including:
- For a leading telecom company, provided tools, templates, and ongoing coaching to support strategic planning for thought leadership success
- For multiple large IT and services companies, developed new thought leadership points of view and content to support marketing campaigns, executive connections, and sales enablement
- For multiple large IT firms, developed and managed multi-touch lead nurturing programs that qualify and segment leads and move them through the sales funnel quickly and efficiently
Want to Learn More?
Contact Nikki Fisher at email@example.com or +1-262-456-2919
Read our Customer Connection blog.
Learn more about our Customer Connection Marketing Frameworks.