Leadership
As veterans of the solutions movement in the technology industry during the last ten years, we founded Solutions Insights to provide clients with a team of experts totally focused on the challenges of moving to a solutions orientation.
We are:
Steve Hurley, Managing Director: "Moving to solutions is a big deal organizationally, and typically requires some serious rethinking of corporate strategy and structure. Customers don't care what the boxes say; they just want to tap the resources and expertise across your organization, regardless of org charts and silos." Read full bio.
Rob Leavitt, Principal: "Too often, companies think they can slap the S-word on the same old offers and use the same old marketing strategy. Taking solutions seriously means going to market differently. Customers see through the hype immediately; they need to see real expertise on their issues, real value in marketing content, and real conversation." Read full bio.
Matt Leary, Principal: "The gurus have been pitching 'solutions selling' for years, but it's still a tough road for most sales organizations. Making the transition requires a serious dose of focused training, useful tools, ongoing support, and real alignment with marketing. It's not for the faint-hearted, but the rewards can be huge." Read full bio.
Divyan Gupta, Senior Consultant: "The shift from products to solutions marketing is a mind-set shift. More so, given the increasingly dynamic business landscape where the old tactics no longer apply. Therefore, to drive future growth, it requires a major shift in the organizational culture to ensure that there is a focused marketing strategy and that it is integrated with the overall processes and functions to deliver real customer value." Read full bio.
Partners and Associates
*Of course we don't do it all alone. Check out our partners and associates.

