We have provided training and education to Solutions Marketers in lots of different ways -- seminars, workshops, webinars, and indvidual coaching and mentoring.  These have been delivered directly by us to our clients, and also in collaboration with other associations and schools.  

A list of the organizations that we've partnered with to deliver our training and webinar activities includes:

Preparing Sales to Sell a New Solution:

Solutions Insights and ISA webinar. The presentation addresses a number of issues related to solutions marketing including:

• The concept of “launch”
• The importance of involving sales
• 5 essentials for ensuring sales adoption and action
• Sales Launch Case Study:Getting Sales to Focus on Business Value at Invensys

Read the webinar material >>

Watch the webinar replay >>

Beating Commoditization with Building High-Value Solutions:

Solutions Insights and ISA webinar. The presentation addresses a number of issues related to solutions marketing including:

• What is a Solution and Why it May be Important for Your Business?
• The Differences Between Developing Products and Developing Solution
• The Critical Role of Marketing in Solutions Development
• Having the Right Solutions Development Skill

Read the webinar material >>

Creating Competitive Advantage with High Value B2B Solutions:

Webinar delivered by Solutions Insights in conjunction with ISBM. The presentation addresses a number of issues related to solutions marketing including:

• Gain alignment on the Definition
• Determine the Scope of the Transformation
• Create a Customized Roadmap
• Develop the Underlying Competencies
• Adapt how you Create, Market and Sell your Solution

Read the webinar material >>

Beyond Random Content: Four Steps to Thought Leadership Success:

Webinar delivered in conjunction with Avitage. The presentation addresses a number of issues related to solutions marketing including:

• Creating compelling and differentiated points of view
• Investing in internal education
• Engaging the market with pervasive presence and ongoing conversation
• Institutionalizing program discipline and metrics

Watch the webinar replay >>